Pam began her career as an advertising executive, working on global consumer brands, before becoming the VP of International Ad Sales Marketing for Time Warner-Turner (TWT) in New York. While at TWT, she managed marketing teams charged with finding innovative ways of driving incremental client revenue for CNN, TNT, and Cartoon Network in Europe, Asia, and Latin America. With her success at TWT, Pam was recruited to design and launch an integrated marketing division for the CBS Corporation. After CBS was acquired by Viacom, Pam became the SVP of Viacom Plus, a division she built and co-led