Pam began her career as an advertising executive, working on global consumer brands, before becoming the VP of International Ad Sales Marketing for Time Warner-Turner (TWT) in New York. While at TWT, she managed marketing teams charged with finding innovative ways of driving incremental client revenue for CNN, TNT, and Cartoon Network in Europe, Asia, and Latin America.
With her success at TWT, Pam was recruited to design and launch an integrated marketing division for the CBS Corporation. After CBS was acquired by Viacom, Pam became the SVP of Viacom Plus, a division she built and co-led.
Following the birth of her twin daughters, Pam left corporate life and began Swiftwater Consultants. Her first project was to develop the marketing plan for the 2005 launch of a highly diverse, independent high school in Los Angeles. As a tutor and first-gen college student mentor, the deep learning from this experience helped to further ignite Pam’s passion for educational equity and access to education. Since that time, she has continued to consult in the education space and has served on both national and international nonprofit education boards.
In 2020, Pam participated in Harvard’s Advanced Leadership Initiative (ALI). While there, she created a nonprofit focused on supporting education enrichment organizations that create college pathways for first-generation, low-income students. With the support of her partners, EdAccess continues to grow and evolve.
In May of 2024, Pam will complete her master’s degree in Education Leadership, Organizations, and Entrepreneurship at Harvard’s Graduate School of Education. Currently, she is living with her husband, Randy Freer, in Cambridge, Massachusetts, and cherishes every moment she gets with her busy, college-age twin daughters.